You've optimised every part of your career.
Your body hasn't kept up.
For senior professionals who've been consistent — but still can't make fat loss
stick around a 50-hour week.
The 24-week system built specifically around the schedule, stress load, and cognitive demands
of high-performing desk workers. No extreme dieting. No training you can't sustain.
Hear directly from people who've been through it.
Real professionals. Real schedules. Real results.
This system was built for one specific person
You work 40–60 hours a week and genuinely enjoy your career.
But your body hasn't reflected that same level of commitment
You've trained before, inconsistently, or consistently without real results. You're tired of starting over
You travel, have client dinners, skip sleep sometimes. You need a system that accounts for real life, not ideal conditions
You're between 30 and 45 and know the window for making this change is now, not "after this quarter"
You want sustainable fat loss — not a 12-week transformation that collapses the moment a project goes live
— This is not for people looking for a quick fix, a crash diet, or a generic workout plan
— This is not for people who aren't willing to follow a structured system for 24 weeks
Meet the Coach
Francesco Zen
Coached executives and senior professionals across the US, UK, and Middle East for 18 years
Advanced biomechanics and performance-based training — built for people whose bodies are under cognitive, not just physical, stress
Recognised internationally, industry awards Washington DC (2019) and London (2021)
Formal education in Diet and Nutrition alongside practical coaching.
This isn't a templated app or a generic 12-week PDF. Every plan is written by Francesco, adjusted every two weeks based on your data, and built around your actual schedule — not an idealised version of it.
Why Most
Approachs
Fail
The reason you haven't made it stick isn't discipline. It's design.
Most programs treat training, nutrition, recovery, and lifestyle as separate disciplines
They're not. When one breaks: a late project, a work trip, a bad sleep week, the whole thing collapses. This system treats them as one integrated structure.
Standard nutrition plans are built for physical labour, not cognitive output
Your brain consumes 20% of your body's energy. A calorie deficit that leaves you foggy in meetings isn't sustainable for someone in your role. This plan is calibrated to keep you sharp at work and losing fat simultaneously.
Most programs assume ideal conditions
Travel, client dinners, 60-hour weeks, and last-minute schedule changes are not exceptions in your life — they're the norm. This system has specific protocols for every one of them.
Quick fixes optimise for transformation photos, not lasting change
The goal of this system is that at Week 24 you have habits that hold — not results that require a maintenance program to sustain.
What this
system
includes
Each element is designed to work together as part of a single system
Custom evolving training structure
Not a fixed plan. Adjusted every two weeks based on your progress, schedule, and recovery data. Built for 3–4 sessions per week, 45–60 minutes.
Integrated nutritional framework
Calibrated to support cognitive performance alongside fat loss. No food elimination. No weighing every meal. Designed to hold at business dinners and airports.
Twice-monthly recomposition adjustments
Your plan changes as your body and life change. This is what prevents the plateau that ends every generic program.
Structured email coaching
Direct access to Francesco. No app to download, no platform to learn. Fits your existing workflow.
Final sustainability phase (week 20-24)
-The phase most programs skip entirely. Specifically designed to transition your results into permanent habits before the program ends.
30-day pause option
If a major project, travel period, or life event hits, you can pause without losing your progress window.
Additional Strategic Protocols
Designed to maintain consistency in real-world scenarios
– Restaurant System
– Travel Protocol
– Busy Week Reset
– Energy Framework
– Starter Supplement System
Equivalent standalone value exceeds $5,000
Timeline
Weeks 1–2
1
System reset
Weeks 3–4
2
Increased energy and visible changes
Weeks 6–8
3
Noticeable fat loss
Weeks 12–18
4
Noticeable structural adaptation
Weeks 20–24
5
Full integration
Case studies
16-Weeks | Fat loss focus | -28lbs
Age: 37
Occupation: Full-Time Desk Professional
Training Experience: Beginner
Protocol: 4x / week - 45 min home workout
Weekend - Flexible nutrition
“Easy to implement at home”
— Mr G
8-Weeks | Lifestyle focus | -22lbs
Age: 32
Occupation: Full-Time Desk Professional
Training Experience: Beginner
Protocol: 3x / week - 45 min gym workout
Weekend - Flexible nutrition
“I have learnt to love my body and how to look after myself.”
— Ms A
Limited Allocation — 24-Week System
$2,499 (Current Onboarding Window Ends April 29)
Standard: $4,449
Due to the level of customisation, only 30 clients are onboarded per month.
21-Day Satisfaction Guarantee
If you’re not satisfied within the first 21 days, you’ll receive a full refund.
Check If You’re a Fit for the 24-Week System
Takes less than 2 minutes. No commitment required.