Your coach
Francesco Zen
Eighteen years designing systems for people who cannot afford to fail at work.
The story so far
How the eighteen years happened.
2007
Started coaching
Began one to one coaching in Venice, Italy. Built a full client base from the ground up, professionals and first time gym members alike.
2012
Gap discovery
Five years in, the pattern was obvious: standard programs failed busy professionals. Training, nutrition, recovery and lifestyle were formalised into one integrated system, not yet called ZTraining.
2016
Methodology formalised
Moved permanently to London. Began coaching higher caliber executives, and the team grew, every trainer applying the same method.
2019
Industry recognition, Washington DC
International recognition for coaching outcomes and client results.
2021
Industry recognition, London
A second international recognition. By now, clients spanned the US, UK, UAE and Europe.
2023
ZLIFE founded
Launched ZLIFE, extending the same methodology into ultra luxury, ultra demanding longevity work. Headquartered in Dubai.
2025
ZTraining goes fully online
Moved entirely online. Same personal coaching, same direct access, now available to professionals anywhere.
Why the cap
Twenty clients. Never more.
I write and review every plan myself. Not a template a client fills in, an actual weekly read of what happened and what needs to change next. That takes real time per client, every week, for as long as the engagement runs.
Judgment does not scale. Past a certain number of clients, the weekly read gets shorter, the adjustments get generic, and the whole reason to work with me personally instead of a program disappears. Twenty is the number where that has not happened yet.
When a place opens, it goes to the next accepted application, not the loudest one. If the cap is full when you apply, you go on that list rather than into a queue for someone else's time.
The method
Built backwards from a real week.
Schedule
Travel, late nights and client dinners are the starting conditions, not the exceptions. The plan is built to hold through them, not around a week that assumes they will not happen.
Nutrition
Restaurant and hotel protocols, not a meal plan that assumes you cook every dinner at home. Targets adjust to what is actually in front of you, wherever you are.
Training
Sessions under 60 minutes, three to four times a week. A set of dumbbells is enough on the weeks a proper gym is not there.
18
Years
Executive coaching
3
Continents
US · UK · Middle East
20
Clients
Maximum, at any time
Award winning
Best VIP Trainer, Premio Eccellenza Italiana, Washington DC, 2019 and London, 2021
Record
Best VIP Trainer, Premio Eccellenza Italiana, Washington DC, 2019 and London, 2021. International recognition of Italian excellence.
Coaching executives, founders and senior professionals across the US, UK and Middle East since 2016.
Part of ZLIFE, ultra luxury longevity and preventive health.
Creator of Mr Z, the methodology delivered around the clock.
Audit your performance.
Gaps, hidden opportunities and how to close them.
Request a performance assessmentBy application. Limited to 20 active clients.
Every application is reviewed personally by Francesco.