I spent nineteen years making fitness simpler.
So you only do what makes the difference.
I have coached people one to one since 2007: in Venice, then London, and now from Dubai. Founders, directors and executives, a member of a Gulf royal family, athletes in bodybuilding, jiu-jitsu, football, cycling, Cirque du Soleil and Bolshoi. Very different lives. None of them needed more.
Francesco ZenCoaching since 2007Premio Eccellenza Italiana 2019
No commute. No fixed slot.
For years I coached in person. That asks a lot of the people I coach most: travelling to a session at a fixed time, every week, from a diary that is never predictable.
Remote coaching is simply more time effective for them. Your sessions happen where you are, at home, in a hotel room or wherever you are, and the plan moves when your week does. Between our calls, Mr Z keeps it working.
Built with the people who needed it.
Venice. I started coaching one to one, from first-time gym members to busy professionals.
The pattern. Five years in, it was clear that standard programmes did not survive a busy week. I began putting training, food, recovery and lifestyle into one system.
London. I began coaching executives, directors and founders. They kept asking for the same things: something quicker, training for home and hotels, and food for a life spent sitting. I built a team of trainers, all coaching the ZTraining method.
Washington DC. Recognised at the Premio Eccellenza Italiana, in its New Professions section.
ZLIFE. Our longevity practice for private clients.
Fully online. ZTraining moved entirely online, coached from Dubai.
Mr Z. I built Mr Z, my AI coaching extension, on Anthropic’s latest models, so clients have support between our calls.
Aware, not perfect.
I live and breathe the method every day, adjusted to how I feel and what the day holds. My focus is mostly mobility and balance. I eat more on days that ask for more, and less on days that ask for less. Recovery comes first.
And I do not stress about it. It is about being aware and doing your best, not forcing something that does not fit and then feeling you are missing out.
Life is about stability, and feeling good about the way you live it.
Clients, in their own words.
The video plays from Vimeo when you press play.
Career.
- 19 years in health and fitness, 15 of them as a one-to-one personal trainer. Coaching senior executives since 2016.
- Premio Eccellenza Italiana, New Professions section: Washington DC, 2019.
- Clients have included a member of a Gulf royal family, executives at major UK and US companies, founders of growing businesses, and athletes in bodybuilding, jiu-jitsu, football, cycling, Cirque du Soleil and Bolshoi.
- Built and led a team of trainers in London.
- ZLIFE, our longevity practice for private clients, in Dubai.
- Creator of Mr Z, 2026.
- Eighty clients a year. Every plan written by me.
Twenty minutes, with me.
We talk about your week, your health and what you have tried before. If the programme fits you, I will say so. If it does not, I will say that too.