ZTraining

Executive recomposition

My Philosophy on Coaching the Time-Poor

Francesco Zen, founder of ZTraining · Last updated June 20, 2026

Starting from the life you actually have

You have a tight schedule, and this is your life, not a temporary phase to push through. The work starts by analysing what can realistically fit daily, sometimes as little as 15 minutes, and outsourcing everything else: food preparation, delivery, anything that would otherwise eat into time that doesn't exist.

"There's always a way. Seeing it simply is where the complexity actually is, and that's what experience buys you."

Why this matters

Most fitness advice assumes a version of life that doesn't bend, hours free for meal prep, a predictable schedule, energy to spare. Real coaching for busy people starts from the opposite assumption: the life doesn't change, the plan has to fit around it.

Related: Fitness for executives with no time · Online coaching vs an in-person personal trainer

Francesco Zen is the founder of ZTraining and ZLIFE, with 18 years of coaching experience working with executives across the UK, US, and UAE. He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.

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