ZTraining

Mr Z

Why I Built an AI Version of My Coaching Method

Francesco Zen, founder of ZTraining · Last updated June 19, 2026

What 18 years taught me

Across 18 years, I've helped people improve their wellbeing in every size of way, from one simple recommendation that shifted a habit, to a full restructuring of someone's lifestyle. The thread running through all of it was always the same: a small amount of the right guidance, delivered with care, goes further than people expect.

Where the idea came from

With AI, I saw a real opportunity: to build a coaching experience through an avatar that carries the same care and kindness I've always tried to deliver in person, just without the ceiling on how many people it can reach. That's the entire reason Mr Z exists.

"I wanted to be able to impact people at scale, at a tiny fraction of the cost."

Why the price reflects that

Mr Z is priced deliberately at a point where almost anyone can access it and genuinely turn their habits around. The goal was never to build a premium add-on. It was to take what coaching has given people for 18 years and make it reachable for far more of them.

Related: An AI coach that actually knows coaching · Mr Z pricing

Francesco Zen is the founder of ZTraining and ZLIFE, with 18 years of coaching experience working with executives across the UK, US, and UAE. He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.

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