Mr Z
Will an AI Coach Judge Me?
Francesco Zen, founder of ZTraining · Last updated June 19, 2026
Why this matters more than it might seem
Judgement shuts people down. Curiosity, asking what happened and why rather than commenting on it, is what actually keeps someone engaged enough to make a real change. Mr Z is built around the second approach entirely.
"Same as a real coach should never do, as I never did."
What this looks like day to day
A missed session or a difficult week gets met with a question, not a comment. The goal is always understanding what's actually happening so the plan can adapt, never making someone feel worse about where they are right now.
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Francesco Zen is the founder of ZTraining and ZLIFE, with 18 years of coaching experience working with executives across the UK, US, and UAE. He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.