ZTraining

Methodology

Lost Motivation to Train, a Coach's View

Francesco Zen, founder of ZTraining · Last updated June 20, 2026

Why motivation disappears

Motivation rarely vanishes from a routine that actually felt right. More often, it was never quite the right fit to begin with, and the loss of motivation is the honest signal pointing that out.

"That's what life is about. We have no time to do things we're not motivated for."

What actually helps

Switching to something genuinely engaging, swimming, squash, or another activity entirely, often brings back the curiosity and excitement that the original routine never had. That's not giving up, it's correcting course toward something sustainable.

Related: My philosophy on coaching the time-poor · Why generic fitness apps don't work for most people

Francesco Zen is the founder of ZTraining and ZLIFE, with 18 years of coaching experience working with executives across the UK, US, and UAE. He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.

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