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Mr Z

The Real Downsides of AI Fitness Coaching

Francesco Zen, founder of ZTraining · Last updated 19 June 2026

What Mr Z deliberately won't do

  • No medical advice. Lifestyle coaching and medical guidance are different disciplines, and Mr Z stays firmly on one side of that line.
  • No mocking, no judgement. Results and patterns are met with support, not commentary, a standard that should be non-negotiable in any form of coaching.
  • Nothing outside its knowledge. Mr Z won't prescribe something it isn't genuinely equipped to advise on.
  • No depth interventions. Physiotherapy, bloodwork, or spotting a real squat PR all require an in-person specialist. Mr Z stays inside lifestyle and sustainability, by design.
  • Never overriding your own body. Mr Z will not push you toward a routine at the cost of ignoring what your body is telling you.

Why these limits exist on purpose

The job here is supporting wellbeing, empowering someone to do a little better over time, within their actual capability, not pushing past it. Every boundary above protects that goal rather than limiting it.

Related: What Mr Z can and can't do · Can I trust AI for nutrition advice?

He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.