Methodology

How Much Does Online Fitness Coaching Cost?

Francesco Zen, founder of ZTraining · Last updated June 19, 2026

Why three months is the floor

Three months gives enough time to deliver real change and gather enough information to stay valuable for years afterward, not just for the length of the programme itself. I trained in pre-engineering as a teenager, and I still think about the body the way I'd think about a system: improve efficiency in every department, and the benefits compound. Clients consistently end up putting in less effort, having more time, and seeing better results, because the programme is built to install lasting solutions rather than plug in a temporary fix.

Why six and twelve months exist

Three months suits advanced clients, or a specific short-term goal: a holiday, a business event on the calendar. Six and twelve months are for people who want to dig into how their life actually works, not just their training. The more real scenarios we work through together, the more solutions end up built in for good.

"Cheap solutions that don't deliver long-term value end up costing more than expensive ones that actually fix the problem."

What it's actually for

What it's actually for A client messaged me last month, ten years after we'd last spoken, to say he still follows the reset protocol I taught him back then. That's what the investment is actually for: a system clients can hold onto long after the programme ends. I want my programmes to be the last ones someone ever needs, and that's the standard I hold myself to.

Francesco Zen is the founder of ZTraining and ZLIFE, with 18 years of coaching experience working with executives across the UK, US, and UAE. He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.

How Much Does Online Fitness Coaching Cost?

Why three months is the floor

Why six and twelve months exist

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