Methodology

What a High-End Online Coach Actually Does

Francesco Zen, founder of ZTraining · Last updated 19 June 2026

Why this fits executive schedules specifically

Executives are time constrained, often with a schedule that changes day to day. Online coaching builds real flexibility into that, rather than fighting it. Showing up to a gym at 5pm, day after day, regardless of what the day has actually looked like, simply doesn't survive contact with a demanding job.

Why this is the work I chose

Coaching executives has been the right call for me since 2016. Since I was a child, what I genuinely enjoyed was optimising things: building something and improving it over time. Executive coaching is mentally engaging precisely because it demands finding high impact solutions and embedding them into an already high performance lifestyle.

"The simpler we sort a problem, the higher the value. I love that part of the work."

He built Mr Z, an AI coach trained on his methodology to bring the same approach to a wider audience.